Project

Prestigious Event Branding for Stanford Professionals in Real Estate

About the Project

Dooley Design Group was tasked with elevating the visual identity for Stanford Professionals in Real Estate (SPIRE), the goal was to capture the essence of prestige, innovation and community that this esteemed nonprofit organization represents. At the heart of this project was ensuring that every element of design signaled the exclusivity and professional stature of SPIRE’s network, while simultaneously embodying the forward-thinking and inclusive principles of the Stanford legacy.

Services Provided

  • Event Marketing
  • Custom Illustration
  • Art Direction for Comprehensive Promotional Materials

Nonprofit Fundraiser Event Marketing

Dooley Design Group’s first project focused on the art direction for the Stanford Real Estate Hall of Fame 2019, an exclusive members-only annual gathering. For this event, Dooley Design Group curated a brand identity that fit inside the organization’s style guidelines, while accentuating Stanford’s iconic architectural elements with contemporary aesthetics to produce a custom illustration that brought forth a sense of elegance, creativity, and modern sophistication.

From top left: Event program design for the nonprofit fundraising event, Stanford Real Estate Hall of Fame; Welcome popup banner featuring honorees; Digital signage on display at the event on mounted TVs throughout the venue; Directional signage printed on foamcore and displayed on easels at the event.
From top left: Event program design for the nonprofit fundraising event, Stanford Real Estate Hall of Fame; Welcome popup banner featuring honorees; Digital signage on display at the event on mounted TVs throughout the venue; Directional signage printed on foamcore and displayed on easels at the event.
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Suite of Custom Campus Illustrations

Artistic Renderings of the Stanford University Campus to Celebrate Stanford Real Estate Hall of Fame Inductees

The creation of a suite of custom illustrations of Stanford University for the Hall of Fame events (2019, 2021, 2023) was pivotal to Dooley Design Group’s design narrative. These illustrations were a visual story of campus life, appealing not only to members but also to event sponsors and other key stakeholders, culminating in a visual experience that captivated the audience and elevated the stature of the event.

From top left: Event program design for the nonprofit fundraising event, Stanford Real Estate Hall of Fame 2023, 2019 and 2021. Each year featured a unique illustration within a custom templated program to retain consistency across the years.
From top left: Event program design for the nonprofit fundraising event, Stanford Real Estate Hall of Fame 2023, 2019 and 2021. Each year featured a unique illustration within a custom templated program to retain consistency across the years.

Conference Marketing Collateral

Stanford Real Estate Council (SREC) Annual Conference

Extending Dooley Design Group’s expertise into event marketing, Dooley Design Group developed a cohesive suite of promotional materials for both the Stanford Real Estate Hall of Fame and the Stanford Real Estate Council (SREC). This involved crafting detailed event programs, clear and directional signage, as well as dynamic digital displays, all unified with design elements that promoted Stanford’s spirit of excellence and connectivity.
Services Provided: Branding Collateral Event Marketing
Let's Work Together.
Book a call
* Free 20-minute consultation.