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Featured Case Studies


Branding with Heart

How Emotive Design and Accessible Tech Influenced the Organic Growth of CHC’s Voices of Compassion Podcast

For over 70 years, Children's Health Council (CHC) has been a beacon of support, partnering with Stanford Lucile Packard Children’s Hospital to provide vital mental health and learning services. CHC launched a podcast, Voices of Compassion, in 2020, aiming to share expert knowledge on mental health, education, and parenting. CHC turned to its long-time design partner and creative ally since 2012, Dooley Design Group (DDG), for branding and website design.

Elevating the Identity of Paleo Solutions

A Small Business Growth Marketing Success Story

Paleo Solutions, Inc., a prominent paleontological consulting firm, partnered with Keira Dooley of Dooley Design Group (DDG) to design its company branding. Dooley created a distinctive visual identity featuring a custom logo with a hand-drawn Megalodon tooth and later another scientific illustration of a Pachycephalosaurus fossil, symbolizing the company's expanded regional reach. The rebranding included developing a professional, SEO-optimized website, cohesive marketing collateral, email signature design and implementation coaching, social media branding, and web design aligned with SEO and brand identity. DDG’s comprehensive approach resulted in a 70X growth and Paleo’ Solutions acquisition by global giant Stantec, enhancing brand presence, industry credibility, and client retention significantly from 2004 to 2021.