Grow your brand with purpose.
Paleo Solutions, Inc., a prominent paleontological consulting firm, partnered with Keira Dooley of Dooley Design Group (DDG) to design its company branding. Dooley created a distinctive visual identity featuring a custom logo with a hand-drawn Megalodon tooth and later another scientific illustration of a Pachycephalosaurus fossil, symbolizing the company's expanded regional reach. The rebranding included developing a professional, SEO-optimized website, cohesive marketing collateral, email signature design and implementation coaching, social media branding, and web design aligned with SEO and brand identity. DDG’s comprehensive approach resulted in a 70X growth and Paleo’ Solutions acquisition by global giant Stantec, enhancing brand presence, industry credibility, and client retention significantly from 2004 to 2021.
Our Services
Advertising, Social Media, & Digital Marketing
- Marketing campaigns and social media rooted in research and empathy
- Ad creative development tailored to audience behavior and trends
- Content marketing, email strategy, and funnel building / optimization
- Targeted Google Ads campaigns that drive conversions and increase visibility
AI Marketing & Coaching
- AI-powered tools to streamline marketing workflows
- Enhanced content creation using natural language generation and AI design tools
- Personalized 1:1 AI coaching
Branding, Logo Design, & Identity
- Brand development, positioning, and competitive analysis
- Logo design
- Beautiful style guides and strategic visual identity systems
Design & Storytelling
- Purpose-driven designs rooted in authenticity to elevate your brand’s voice and mission
- Engaging copywriting for websites, blogs, and landing pages
- Infographics, data visualization, and effective visual communication
SEO Optimization & Web Accessibility
- SEO-optimized content that supports discoverability and brand authority strategy that drives long-term organic growth
- SEO Audits and Monthly SEO Optimization (on-page and off-page)
- Web accessibility audits and Section 508 compliance implementation
- Marketing with cultural awareness and inclusive design practices
Website Design & Development
- Attractive custom websites built for speed, security, and accessibility
- User-first design with accessibility considerations baked in from the start
- Full-stack development for websites, apps, online learning, and e-commerce
- Responsive, mobile-first builds with intuitive CMS integrations in WordPress, Shopify, SquareSpace
Why Choose Dooley Design Group?
- Creative Designs with Technical Expertise: We combine artistic sensibilities with technical precision to deliver digital experiences that delight your customers with engaging design and content.
- Personalized Support with Impactful Results: Clients benefit from tailored service and a collaborative team structure that covers design, development, content, and strategy.
- Marketing Strategy that Brings Results: Our team brings together authentic marketing and branding to advance your business’s website, social media, and advertisting that drives results.
Dooley Design Group was there for my company from inception to the final sale of my business, supporting rebranding designs, keeping our team on track, and of course updating our websites to look modern and current as our company grew. We couldn’t have done without Keira and her team!
Former CEO of Paleo Solutions, Inc. (now Stantec)
