Healthcare Marketing & Website Design
Patient Acquisition, Accessible Websites, and Local SEO for Medical Practices and Healthcare Providers
You need more patients finding your practice, booking appointments, and choosing you over competitors. We help healthcare providers achieve that through accessible website design, local SEO, and patient-focused marketing.
- Free 20-minute consultation
- No pressure, just honest recommendations
TRUSTED BY
“I set up my first website with Keira’s help. I was a complete novice with no idea how to achieve a presence on the web. Keira very patiently explained my part of the work and walked me through every step.
I gathered information about my business and took on specific writing assignments to increase my search position. Once I finished my work, she and her team took over, presenting a seamless interface. Each member took on their role, always coordinated by Keira. Now I have a beautiful, functional, intuitive website that I am proud to have my name on.”
Neil Conaty
Neil Conaty Acupuncture, Bainbridge Island & Seattle
Why Healthcare Marketing is different:
Healthcare marketing isn’t like marketing other services or consumer products. You’re dealing with people in vulnerable moments making important decisions about their health and their families’ health. They’re often researching symptoms at 2 AM, comparing providers anxiously, reading reviews obsessively, and judging your credibility within seconds of visiting your website.
Considerations we take when designing for healthcare:
- Patient psychology and the anxiety that drives healthcare searches
- HIPAA compliance requirements for marketing and data collection
- ADA accessibility requirements (your website must serve patients with disabilities)
- Local SEO for healthcare
- How patients evaluate trust and credibility online
- Medical terminology that needs translation for patient audiences
We’ve spent years working with healthcare providers — from solo private practice doctors to multi-provider practices, from dermatology to mental health to specialty care. We understand what drives patient decisions and what converts website visitors into qualified appointments.
Healthcare Marketing Services
How We Drive Quality Patient Acquisition for Healthcare Providers
Dooley Design Group handles marketing and tech headaches, so you can focus on your patients. We also offer training to empower your team to own your website and digital marketing.
Accessible Healthcare Website Design
ADA-Compliant Websites That Serve All Patients
Your website must be accessible to patients with disabilities — it’s not optional under Section 508. We build WCAG 2.1 AA compliant websites that work for patients using screen readers, keyboard navigation, voice control, and other assistive technologies. This protects you legally and serves roughly 26% of Americans who have disabilities.
Local SEO for Patient Acquisition
Ranking When Patients Search for Your Specialty
When someone searches “dermatologist san antonio” or “urgent care near me” or “[your specialty] [your city],” you need to appear. Local SEO gets your practice visible in Google’s local pack (the map with three businesses), Google Maps, and organic search results.
Healthcare Content Marketing
Patient-focused Content That Ranks & Converts
Patients research extensively before booking appointments. They’re searching “what causes [symptom],” “how to treat [condition],” “[procedure name] recovery time,” and evaluating which provider to trust. Content marketing positions you as the expert and captures patients during research phase.
Healthcare Branding & Visual Identity
Professional Branding That Builds Patient Trust
Your brand is your first impression for prospective patients. Professional, modern branding creates trust and signals quality care. Outdated or generic branding undermines trust before you have a chance to demonstrate expertise.
Patient Appointment & Communication Systems
Making It Easy for Patients to Book and Communicate
Every friction point in the appointment booking process loses patients. We integrate appointment scheduling, patient portals, secure messaging, and communication systems that make it effortless for patients to engage with your practice.
Healthcare Marketing Analytics & Reporting
Measuring What Actually Drives Patient Acquisition
We track the metrics that matter for healthcare practices: appointment bookings, call volume, form submissions, ranking for patient-intent keywords, and traffic from local searches.
How We Work
Audit & Strategy → Design & Build → Coach & Support
Free Consultation
It’s easy to get started. Grab a free 20-minute consultation on our calendar. Then, we’ll see if we’re the right fit for your project.
Project Quote for your Scope of Work
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Our Process
Our projects follow a proven process. We strategize, design, build, and then support our clients with coaching that empowers them to make their own edits. We stay abreast of today’s best practices with technology, human-centered design, and digital accessibility.
Audit & Strategy → Design & Build → Coach & Support
What to Expect
We’ll work collaboratively with you throughout the project based on the scope of work. The project timeline will include milestones and meeting touch points for project reviews. Then, we’ll launch! Post-launch edits are typically available for one-week post-launch.
After your project is complete, you’ll have the option to continue receiving monthly support from our team to help with social media branding, email marketing, additional web updates, or addressing your other marketing priorities.
Healthcare Specialties We Serve
Dooley Design Group has experience working with multiple healthcare specialties. We understand the unique marketing needs and common healthcare marketing problems.
Dermatology Practices
Common challenges:
- Competitive markets (multiple dermatologists in most cities)
- Balancing medical dermatology with cosmetic services marketing
- Educating patients on treatments (Botox, fillers, laser, medical conditions)
- Before/after imagery that’s compliant and compelling
Our approach:
- Local SEO targeting both medical and cosmetic keywords
- Content explaining treatments and setting realistic expectations
- Accessible websites serving diverse patient populations
- Review management (critical for cosmetic services)
Mental Health & Therapy
Common challenges:
- Patients seeking help during vulnerable moments
- Privacy concerns and HIPAA compliance
- Communicating specialties (ADHD, anxiety, trauma, etc.)
- Building trust through digital presence
Our approach:
- Compassionate, stigma-free messaging
- Specialty-specific content (ADHD therapy, anxiety treatment)
- Secure, HIPAA-compliant contact forms
- Accessibility for patients with cognitive or visual disabilities
- Telehealth integration
Specialty Care
Common challenges:
- Patients referred by primary care (different marketing approach)
- Complex conditions requiring education
- Building credibility and expertise signals
- Explaining specialized treatments
Our approach:
- Provider profiles emphasizing experience and outcomes
- Content targeting both patient and referring physician audiences
- Expertise and credential highlighting
- Educational content about conditions and treatments
Why Healthcare Providers Choose Us
Healthcare-Specific Expertise
We’re not a generic marketing agency that happens to have a healthcare client. We specialize in healthcare marketing and understand patient psychology, HIPAA considerations, ADA compliance requirements, and local SEO dynamics specific to medical practices.
What this means:
- We’ve solved problems like yours before
- We know what drives patient decisions
- We understand medical terminology and can translate it for patients
- We’re familiar with healthcare compliance requirements
Accessibility Compliance
ADA applies to websites—medical practices are being sued for inaccessible sites. We build WCAG 2.1 AA compliant websites as standard practice, not as an expensive add-on.
What this means:
- Legal protection from ADA lawsuits
- Serving all patients including those with disabilities
- Better user experience for everyone
- Documentation of compliance efforts
Results-Focused
We measure success by patient acquisition—not vanity metrics like social media followers. Our reports show traffic from patient searches, appointment bookings, keyword rankings for your specialties, and ROI.
Healthcare client results:
- 172% traffic increases
- Page 1 rankings for competitive keywords
- 43% increases in consultation bookings
- Measurable patient acquisition from organic search
Local San Antonio + Nationwide Experience
Based in San Antonio with deep knowledge of the local healthcare market. Also serve healthcare providers nationwide through virtual collaboration.
What this means:
- Ability to serve practices anywhere
- Market knowledge of San Antonio, Texas, Los Angeles, San Francisco and Seattle
- Knowledge of local search behavior
- Relationships with local media
No Vendor Lock-In
We train your staff to manage website content and provide all files. You own your website, your content, your patient data. You’re never held hostage by your web developer or marketing agency.
What this means:
- Transparent, ethical business practices
- Full ownership and control
- Staff training included
- Ability to take your site elsewhere if needed
Ready to increase patient acquisition?
Schedule a free consultation to discuss your practice’s marketing needs. We’ll assess your current online presence, identify opportunities, and provide honest recommendations.
or send a message.
Let’s start with a free consultation.
Here’s what you’ll get:
- SEO & Accessibility Audit for your current website
- Specific recommendations for your practice
- Timeline and investment estimate
- No obligation, no pressure
★★★★★
“Highly recommend Keira and her work.”
“I have been working with Keira of Dooley Design Group since 2013. Her work is excellent! Keira is sensitive, responsive, creative and meets deadlines — the super trifecta! Highly recommend Keira and her work.”
