Web Design & Strategic Brand Positioning for Sand Hill School
About the Project
Sand Hill School in Palo Alto serves gifted students with learning differences—a specialized market requiring sophisticated positioning to reach discerning Silicon Valley families. Our partnership focused on elevating their market presence to match their educational excellence and attract the right families to their program.
We developed a comprehensive marketing strategy encompassing brand identity, digital presence, event marketing, and visual communications. The initiative successfully increased enrollment inquiries, strengthened community partnerships, and positioned Sand Hill School as the premier choice for academically capable students requiring individualized learning approaches in the competitive Bay Area education market.
Services Provided
Creative Web Design & SEO Optimization
Branding & Art Direction
School Fundraising Campaigns
School Event Marketing
Custom Illustration
Creative Web Design, Web Development & Local SEO Optimization
Sand Hill School required a strategy to improve their online visibility to increase enrollment. Dooley Design Group redesigned Sand Hill’s website with a focus on user experience and search engine optimization, ensuring they rank prominently in searches by potential students and families within Silicon Valley.
Responsive website design for Sand Hill School, Palo Alto, CA
With the objective to modernize and unify Sand Hill School’s branding, Dooley Design Group developed a new style guide and branding identity. By using bright, engaging colors that align with CHC’s existing scheme, Dooley Design Group created a fresh, appealing look that captures the attention of prospective families and maintains consistency across all promotional materials.
Branding guidelines and design system for Sand Hill School
Custom Mascot Illustration
The school's mascot, a friendly and spirited stingray, symbolizes the agility and resilience of Sand Hill students. I brought this character to life with a custom illustration that is both fun and emblematic of the joy and creativity at the core of the school's philosophy.
School Fundraising Campaigns
Effective fundraising is critical for educational institutions. We produced tailored marketing materials, including advertising on multiple platforms, responsive landing pages, and visually appealing social media content to drive successful fundraising campaigns. Email marketing and social media graphics for Sand Hill School fundraising campaigns
School Event Marketing
To drive the impact of school events, I designed and produced a range of marketing materials. From graduation event programs and branded promotional items to digital marketing support like emails and customized landing pages, I provided comprehensive support for the success of school events.
