The digital transformation initiative for Dr. Jill Thurber represents a strategic collaboration aimed at enhancing the online footprint of her therapeutic practice. Below outlines Dooley Design Group’s methodical approach.
Project
Healthcare Branding & Therapy Website Design & for Dr. Jill Thurber
About the Project
Services Provided
- Custom Therapy Website Design
- Blog Brand Identity & Trademarking
- Custom Illustration & Art Direction
- Brand Strategy & Identity
- Social Media & Canva Brand Kit Configuration
Custom Therapy Website Design & Development
Dooley Design Group’s initial project request involved the development of a modern, user-friendly therapy website. Primary goals for the site were brand awareness for workshops, as well as lead generation for prospective clients. We also assisted Dr. Jill with the secure Client Portal Configuration linked from her website to allow her to schedule clients and take payments online.
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Dr. Jill Thurber Custom Therapy Website Design by Dooley Design Group
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Healthcare Brand Strategy & Identity
Dr. Jill had particular tastes with respect to color and style for her child and teen therapy practice. Dooley Design Group worked with her to identify a palette that invoked tranquility, trustworthiness, and joy.
Custom Illustration & Art Direction
Additionally, Dr. Jill sought to have custom illustrations of emojis to help kids identify their feelings. Dooley Design Group oversaw the art direction for these illustrations, and DDG and Dr. Jill were able to visually communicate complex feelings in a relatable manner. This art was designed to align with the overarching brand strategy and direction.
Blog Logo & Trademarking
Dooley Design Group developed a distinctive name and brand for the client’s blog, NurtureNook, encapsulating the philosophy of Dr. Jill’s nurturing practice while ensuring the brand remained protected through trademarking.
Social Media & Canva Brand Kit Configuration
The project was rounded off by ensuring brand consistency across all digital platforms. This was achieved by integrating the new branding into a Canva Brand Kit and creating a series of template designs for social media use, empowering the client to maintain brand alignment autonomously.
