Philosophy

Our vision is to create digital spaces and other marketing materials that connect hope to impactful outcomes through informative and beautiful design.

We connect hope to outcomes and make great things happen. [Fewer helpdesk calls, increased web traffic, more conversions, higher sales, more revenue per customer, higher customer satisfaction, more donations and more lives changed.]

Our Approach

We work closely with our clients, taking the time to understand their brand, mission and target audiences, with an aim to craft a results-driven visual identity and digital presence. Our team can serve as an agile, dedicated extension of your business. Our capabilities include website design, web security and maintenance, SEO improvements, e-learning course development, logo design, social media, e-commerce, e-book design, graphic design for digital and traditional print publishing.

The importance of community drives our work – bringing collective ideas and solutions together to deliver digital and physical spaces that fulfil the visions of our clients. Our team communicates effectively and enjoys teaching and mentoring, thus creating a collaborative environment that encourages creativity and performance.

The Wheel – What does it mean?

The Dooley Design Group “wheel logo” represents the essential spirit of our team intertwined with Dooley’s lifelong passion for the bicycle – a machine of freedom and joy.

The 24 spokes of the wheel represent the 24 values of life: Love, Courage, Patience, Peace, Magnanimity, Goodness, Faith, Gentleness, Selflessness, Self-Control, Self-Sacrifice, Truthfulness, Righteousness, Justice, Mercy, Gracefulness, Humility, Loyalty, Sympathy, Spiritual Knowledge, Forgiveness, Honesty, Hope and Eternity. The values are what drive Dooley Design Group to create spaces that connect hope to impactful outcomes through informative and beautiful design.

At the center of the wheel, “the hub,” sit the 3 jewels. These treasures represent the teacher, the teachings and the community. As Dooley Design Group has grown from one to many, Dooley has encouraged her team to communicate effectively while teaching and mentoring one another, thus creating a collaborative environment that encourages creativity and performance. The importance of community drives our work – bringing collective ideas and solutions together to deliver digital spaces that fulfil the visions of our clients.

Dooley Design Group’s original logo derived from a self-portrait of Keira and her bike. The painting represented her love for the bicycle as an object and its symbolism of freedom and joy. The need for a new logo that represents a team arose as the company grew tenfold in the first nine years.