Reclaiming Best of Bainbridge: How Optimized Local SEO and Web Design Boosted Leads for Suseyi Pro Moving

Our client, Suseyi Pro Moving Company, returned to Dooley Design Group in 2022 after a two-year stint with another website company. During that time, they faced significant challenges, including a dreaded drop in their Google ranking and the loss of their coveted title as Best of Bainbridge for two years in a row.

Upon Suseyi Pro Moving Company’s return to Dooley Design Group, the client’s primary concern was SEO-related. Their Google ranking had dropped, negatively impacting their visibility and lead generation in a competitive market. Additionally, they sought to reclaim their Best of Bainbridge title and improve their digital presence to reflect their premium, white-glove services.

Improve Site Health & SEO Optimization

Dooley Design Group began addressing the client’s SEO concerns by conducting a comprehensive website audit, evaluating the site’s speed, technical health and other structural code issues affecting their Google ranking and overall site integrity.

We implemented strategic technical, on-page and offsite SEO enhancements. During the website redesign, our team restructured the look and feel of the site to improve overall ease-of-use for local Kitsap moving customers and boost their visibility in SERPs / organic search visibility.

Engaging Storytelling & Design

The “lure of the local”¹ is strong in Bainbridge Island. In communities where “shop local” is prevalent, it’s important for businesses like Suseyi Pro Moving Company to stand out. Through Dooley Design Group’s unique approach to artistic website design and strategic content development, we didn’t just focus on “pretty pictures” — we strategically aligned the designs with targeted SEO goals to maximize visibility.

In Lippard’s book, Lure of the Local, she studies the art of community that explores the power of place, the history of a location, and the centrality of humans’ place in a location’s story. When Keira Dooley approaches design for local businesses, whether it be web, traditional print media or otherwise, she does so from a place of heart and compassion for those who live there and who are consuming the content.

Dooley lived in Bainbridge Island with her family from 2012-2016 and enjoyed the many gifts the island and its community had to offer (yes, including chickens and goats). From the tranquil, mossy Grand Forest to the quaint downtown Winslow restaurants and shops, Bainbridge Island, Washington is truly a special place. It was important for Suseyi Pro Moving Company to establish a trustworthy online presence due to the increasing amount of competition in their market. We wanted that “PNW feeling” to come through in the moving company’s updated branding and web design.

To measure SEO success, we tracked key metrics including website traffic, bounce rates, and lead conversions. These insights allowed us to adjust and refine the strategy continuously, ensuring Suseyi Pro Moving’s online presence directly supported their business goals.

By asking questions like “How are users finding the site?”, “Which pages see the most engagement?”, and “What actions are visitors taking after landing on the site?”, we partnered with the client to quantify and celebrate the impact of these efforts.

Annual Revenue Growth of 19%

Suseyi Pro Moving Company’s SERP ranking (website’s position on a Search Engine Results Page) steadily improved. They also enjoyed an improved site speed and succeeded in driving a significant increase in website traffic and web-based lead generation.

As the client’s revenue increased from improved site performance in 2022-2023, they invested in a full site redesign. In Spring 2024, Dooley Design Group rolled out a sophisticated, aesthetically elevated website that reflected Suseyi Pro Moving Company’s trusted white-glove moving service offerings, like moving precious artwork at Bainbridge Island Museum of Art. We ensured the design remained SEO-friendly, combining form with function to deliver a seamless user experience.

Reclaimed Best of Bainbridge Award

Through our ongoing partnership, the client not only reclaimed their Best of Bainbridge title in 2024, 2023 and 2022, but also solidified their position as a leader in the local Kitsap moving industry. With improved local SEO and an elevated, user-friendly design, they experienced increased lead generation and sustained business growth. Our collaboration continues as we scale their local moving company with e-commerce, digital innovation and impactful marketing campaigns.

This client’s success story demonstrates how our tailored SEO strategies, coupled with high-quality artistic web design, can drive sustainable business scaling, strengthen brand identity and trust. Together, we’ve built a partnership focused on long-term success and continuous business growth.

Let’s discuss how we can help you achieve the same growth. Schedule a consultation with Keira!

¹ Lippard, Lucy. The Lure of the Local: Senses of Place in a Multicentered Society.