The Balanced Marketer

When I started my own web design agency, I knew I wanted to create a spirit of collaboration—extending it beyond just our internal team to include our clients as true partners in the process. I sought out web designers, web developers, and digital accessibility specialists who didn't just have technical skills, but who genuinely believed in the power of working together.

When your website is accessible, you reach more people and provide a better experience for everyone who visits. One crucial aspect of accessible design is ensuring your brand is designed with an accessible color palette that adheres to the Web Content Accessibility Guidelines (WCAG) 2.0. In this guide, we'll explore the key principles and steps to transform any set of colors into an accessible and visually pleasing palette.

Your beautifully designed annual report PDF is sabotaging your organization's digital presence—burying content where Google can barely find it and users struggle to access it. Web-based annual reports are crushing it with better SEO, mobile experience, and accessibility for all users. It's time for some tough love about annual reports in this century.

At Dooley Design Group, accessibility isn’t just a step in our process—it’s the foundation of everything we do. In this post, UX & Accessibility Expert, Thea Eaton, reflects on how her journey with Keira Dooley, from teaching accessible design to reconnecting at Config 2024, has shaped their mission to create inclusive digital experiences. Learn why inclusive UX design matters for everyone and how it can drive innovation, engagement, and success in today’s digital world.

With a more holistic approach of universal design practices, we can create more meaningful, inclusive, and ultimately impactful work. Human-centered design is an approach to problem-solving that prioritizes the needs, behaviors, and experiences of the people who will be the website or product – a design philosophy that emphasizes understanding the human perspective throughout the entire design process. 

Hey, Dooley fans! We’re beaming to share our first post on the Dooley Design Group blog, The Balanced Marketer.  We believe design goes far beyond making “pretty pictures” – it’s about creating meaningful connections, telling impactful stories, and leaving a positive mark on the communities we serve. This blog will be a creative space to share those stories, along with insights and lessons we’ve learned over the years.