When your website is accessible, you reach more people and provide a better experience for everyone who visits. One crucial aspect of accessible design is ensuring your brand is designed with an accessible color palette that adheres to the Web Content Accessibility Guidelines (WCAG) 2.0. In this guide, we'll explore the key principles and steps to transform any set of colors into an accessible and visually pleasing palette.

At Dooley Design Group, accessibility isn’t just a step in our process—it’s the foundation of everything we do. In this post, UX & Accessibility Expert, Thea Eaton, reflects on how her journey with Keira Dooley, from teaching accessible design to reconnecting at Config 2024, has shaped their mission to create inclusive digital experiences. Learn why inclusive UX design matters for everyone and how it can drive innovation, engagement, and success in today’s digital world.