Category: Seo
Branding with Heart
How Emotive Design and Accessible Tech Influenced the Organic Growth of CHC’s Voices of Compassion Podcast
For over 70 years, Children's Health Council (CHC) has been a beacon of support, partnering with Stanford Lucile Packard Children’s Hospital to provide vital mental health and learning services. CHC launched a podcast, Voices of Compassion, in 2020, aiming to share expert knowledge on mental health, education, and parenting. CHC turned to its long-time design partner and creative ally since 2012, Dooley Design Group (DDG), for branding and website design.
Elevating the Identity of Paleo Solutions
A Small Business Growth Marketing Success Story
Paleo Solutions, Inc., a prominent paleontological consulting firm, partnered with Keira Dooley of Dooley Design Group (DDG) to design its company branding. Dooley created a distinctive visual identity featuring a custom logo with a hand-drawn Megalodon tooth and later another scientific illustration of a Pachycephalosaurus fossil, symbolizing the company's expanded regional reach. The rebranding included developing a professional, SEO-optimized website, cohesive marketing collateral, email signature design and implementation coaching, social media branding, and web design aligned with SEO and brand identity. DDG’s comprehensive approach resulted in a 70X growth and Paleo’ Solutions acquisition by global giant Stantec, enhancing brand presence, industry credibility, and client retention significantly from 2004 to 2021.