Paleo Solutions, Inc., a prominent paleontological consulting firm, partnered with Keira Dooley of Dooley Design Group (DDG) to design its company branding. Dooley created a distinctive visual identity featuring a custom logo with a hand-drawn Megalodon tooth and later another scientific illustration of a Pachycephalosaurus fossil, symbolizing the company's expanded regional reach. The rebranding included developing a professional, SEO-optimized website, cohesive marketing collateral, email signature design and implementation coaching, social media branding, and web design aligned with SEO and brand identity. DDG’s comprehensive approach resulted in a 70X growth and Paleo’ Solutions acquisition by global giant Stantec, enhancing brand presence, industry credibility, and client retention significantly from 2004 to 2021.