During the COVID-19 pandemic, Children’s Health Council (CHC) experienced a significant increase in clients seeking mental health services due to heightened levels of depression and anxiety. Additionally, as children attended school remotely, CHC uncovered new challenges and learning differences in students previously undetected in traditional classroom settings.

Paleo Solutions, Inc., a prominent paleontological consulting firm, partnered with Keira Dooley of Dooley Design Group (DDG) to design its company branding. Dooley created a distinctive visual identity featuring a custom logo with a hand-drawn Megalodon tooth and later another scientific illustration of a Pachycephalosaurus fossil, symbolizing the company's expanded regional reach. The rebranding included developing a professional, SEO-optimized website, cohesive marketing collateral, email signature design and implementation coaching, social media branding, and web design aligned with SEO and brand identity. DDG’s comprehensive approach resulted in a 70X growth and Paleo’ Solutions acquisition by global giant Stantec, enhancing brand presence, industry credibility, and client retention significantly from 2004 to 2021.